-- Traditional Definition of a Successful Association Conference has Changed --

TORONTO, Canada -- Aug. 17, 2009 -- Designing Events, LLC, a leading provider of high-performance meeting and conference services to associations, today announced the release of its new white paper, Advancing Your Membership, Association and Industry. The document outlines how an over-performing conference is imperative and also achievable without costing an organization more money. The announcement was made at the ASAE Annual Meeting & Expo at the Metro Toronto Convention Centre.

As organizations work to maximize results from every effort, the traditional definition of a successful conference has changed. This change gave the staff at Designing Events the idea to create this white paper. Utilizing more than a decade of association conference experience and data from a recent survey of industry professionals, Designing Events was able to pinpoint the items that are critical to over-performing conferences.

"In the past, what an association may have considered a successful conference hit the mark on some, but not all, of the association’s strategic goals. Today, there are opportunities to create an over-performing conference that consistently advances the association’s mission and vision at every opportunity," explains Michelle Issing, president of Designing Events. "In this white paper we show that a well-run conference doesn’t necessarily equal an over-performing conference. If it doesn’t advance the organization’s critical areas—membership, the association and the industry — it's simply a well-run conference.”

The white paper outlines how associations can build and measure the success of an over-performing conference. By driving revenue, building community and showcasing the association’s leadership, an over-performing conference becomes an integral part of the association’s success. Additionally, the over-performing conference will serve as the channel for industry professionals to learn, share, collaborate, grow and move their own companies, organizations and selves forward.

A complimentary copy of the white paper is available now at Designing Event’s booth #2345 here at the ASAE Annual Meeting & Expo and at the company’s web site associations.designingevents.com.

About Designing Events
Designing Events, LLC is a premier global provider of high performance planning, management and marketing services for pharmaceutical, corporate and association meetings and conferences. Headquartered in the Baltimore area, the company has a proven track record of delivering high-quality results utilizing a comprehensive range of services and resources that are custom-tailored to fit each client's unique needs. For more information, visit designingevents.com.

Press Contacts:

Michelle Issing
Designing Events
1-866-867-1933
michellei@designingevents.com