Designing Events Helps ATP’s Inaugural European Conference Exceed Expectations

-- Attendance and Sponsorship defy challenging economic conditions.
Group green-lights next year’s conference --

January 5, 2010 -- BRUSSELS -- The Association of Test Publishers’ European division
(E-ATP), has successfully launched a new conference to support the advancement of testing and its related technologies with attendance that surpassed expectations. E-ATP teamed with Designing Events (designingevents.com) to plan, market and direct the conference which was held in Brussels at the historic Hotel Metropole, September 30-October 2.

To meet E-ATP’s goals, Designing Events implemented a custom-tailored conference solution. Through strategy, marketing and technology they provided support communication and collaboration among potential conference delegates, sponsors and staff across multiple languages, time zones and borders. Since E-ATP has a small staff, Designing Events provided onsite support as well as experienced conference personnel during the preceding ten months of planning, sponsorship sales and marketing.

"Since E-ATP was breaking new ground with this first-ever conference and facing a challenging economic environment, we built a strategy around conservative goals,” said Michelle Issing, Designing Events’ president. “But with more than 150 delegates from 15 different countries represented, the inaugural conference was deemed a ‘huge success’ by E-ATP and the 17 conference sponsors. They are already planning a 2010 conference in Barcelona."

“The association is ecstatic with the outcome of the conference," said Dr. William G. Harris, CEO of ATP, E-ATP's parent organization. "We intend to create an annual European conference as successful as the ATP’s North American Conference. We are looking to double the number of attendees at our 2010 conference."

Maximizing Attendance and Minimizing Costs
Designing Events provides a wide range of conference services to E-ATP which starts with a comprehensive strategy focused on maximum results and relentless attention to cost control. Additional services include venue selection and contracting, program development, marketing, online technology, air and ground transportation coordination, exhibits, sponsorships and onsite personnel.

About ATP
Established in 1992, The Association of Test Publishers is a non-profit organization representing providers of tests and assessment tools and/or services related to assessment, selection, screening, certification, licensing, educational or clinical uses. They are dedicated to the highest level of professionalism and business ethics within the test publishing community. For more information on the ATP, visit testpublishers.org.

About Designing Events
Designing Events, LLC is a premier global provider of high performance planning, management and marketing services for pharmaceutical, corporate and association meetings and conferences. Headquartered in the Baltimore area, the company has a proven track record of delivering high-quality results utilizing a comprehensive range of services and resources that are custom-tailored to fit each client's unique needs. For more information, visit designingevents.com.

###

Tweet This:Designing Events Helps ATP’s Inaugural European Conference Exceed Expectations-designingevents.com (press release) tinyurl.com/eatp2009