Designing Events Announces New Online Performance Assessment For Association Conferences

TORONTO, Canada -- Aug. 17, 2009 -- Designing Events, a leading provider of high-performance meeting and conference services to associations, today introduced the Conference Performance Analyzer (CPA) - an online, interactive assessment tool to help association professionals determine the performance of their annual conference. The announcement was made at the ASAE Annual Meeting & Expo at the Metro Toronto Convention Centre.

"This is a valuable tool for association leadership," said Michelle Issing, president of Designing Events. "The assessment is based on more than a decade of data we’ve accumulated from association conferences around the world. We’ve identified the critical factors that can turn a run-of-the-mill conference into an over-performing conference."

"It is no longer acceptable for an association’s annual conference to deliver value only a few days every year," Issing added. "Annual conferences must represent an integrated program that delivers value year ‘round."

Available Now
The CPA is a free and confidential assessment that takes only about 15 minutes to complete. It is available now at Designing Event’s booth #2345 here at the ASAE Annual Meeting & Expo. The assessment is also available online at designingevents.com/cpa.

Developed exclusively by Designing Events, the Conference Performance Analyzer helps determine how an association’s conference is performing with in the three critical areas – advancing membership, advancing the association and advancing the industry. The system evaluates participants’ responses to a series of questions and statements, and instantly presents a graphical chart illustrating performance areas and gaps. A more detailed report is created and sent to participants via e-mail.

About Designing Events
Designing Events, LLC is a premier global provider of high performance planning, management and marketing services for pharmaceutical, corporate and association meetings and conferences. Headquartered in the Baltimore area, the company has a proven track record of delivering high-quality results utilizing a comprehensive range of services and resources that are custom-tailored to fit each client's unique needs. For more information, visit designingevents.com.

Press Contacts:

Michelle Issing
Designing Events
1-866-867-1933
michellei@designingevents.com