Transform
Your conference is a tool to move your business forward. Leverage it.
Your annual conference is a powerful opportunity. A chance to bring people together, present ideas,
obtain feedback, motivate, and tackle challenges.
How can we help you make the most of your meeting? By listening. By taking the time to fully
understand what a successful event would look like for you and your organization --- and by
creating unique solutions to insure those expectations are met.
Earlier this year we had the opportunity to work with Scooter’s Coffee on their annual franchisee
conference and develop strategies to address their specific set of challenges.
We’re honored to share their story.
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Case Study: Scooter's Coffee
The Challenge:
Scooter’s Coffee approached Designing Events for help with utilizing their conference to overcome concerns associated with their extensive growth plans. They wanted to insure that they could maintain trust, relationships and communication between existing franchisees and an expanding corporate staff in the midst of record setting growth plans -- while simultaneously upholding the brand’s original core values. Their franchisee conference was the perfect place to tackle this challenge.
The Strategy:
Crafting Key Messages
A crucial piece of this challenge was, what do we want to say, and how are we going to say it?
Designing Events provided Scooter’s Coffee with the tools to evoke emotion and create
engagement amongst attendees without losing focus on the key business messages that
needed to be delivered.
How did we do this?
- Specialized speaker training
- Extensive rehearsals
- Professional production services
- Customized room set-ups
- Continual assessment of presentation materials
Designing the Atmosphere
Scooter’s Coffee wanted this conference to stand out. This was no ordinary time to be an owner…
so this should’t be an ordinary conference. They wanted the experience to be welcoming and full
of energy to keep the mood positive and optimistic.
How did we create this atmosphere?
- Carefully selecting music and lighting for different segments of the event
- Strategically placing corporate staff around the entire event to create opportunity for organic conversation
- Presentations with surprise elements
- Selecting a location and venue desirable to the audience
- A deliberate opening and closing of the conference with celebratory elements
Building Relationships
Wanting to design a conference that built relationships between corporate staff and franchisees, and
also among franchisees, Scooter’s Coffee knew that simply including networking events as part of the
program wasn’t going to be enough.
How did we facilitate relationships?
- Strategically assigned franchisees to sessions so they spent time learning and sharing together
- Creating scenarios that placed specific franchisees together to create connections that felt natural
- Designing a schedule that had the right amount of down time between events to keep attendees relaxed but engaged
- Deliberately planning events that were conducive to socializing and relationship building